A hundred and eighteen years a go, in 1906, Henrik Ibsen wrote: “A Picture is worth a thousand words”. Now a new generation uses what they see on social media: Instagram / Facebook / Yelp / TickTock to make plans about their next big adventure. This means that a GREAT picture is worth so much more than a few thousand words. Those companies that invest in creative / artful images & videos set themselves apart and grab the attention / imagination and loyalty of their viewers and consumers.
High quality images suggests quality everywhere and vice versa.